We Make Owning a Restaurant The Best Job You've Ever Had
Here Is Our Exclusive 8 Step Process We Follow To Build the Ultimate Marketing System For Your Restaurant
No two restaurants are alike, but they all share similar needs when it comes to marketing. We assess where you are today, then create your strategy, moving through the following 8 phases to give you maximum return on investment and growing revenue and profits.
The most crucial step of all where we lay the groundwork for all of your marketing by identifying your ideal customer & defining your core difference. We believe in STRATEGY BEFORE TACTICS! Learn More Here
Optimizing your location to rank well for local search is an ongoing and competitive process. We start by creating a list of keywords people use to find you online, then optimize all of your crucial directory listings and intentionally edit the Metadata on your website. We use the latest tools and tactics to stay competitive to make sure customers find you. Learn More Here
We make sure your website tells a story about your brand and has all the core pages you need for your products and services. We build a review funnel to get more positive reviews and testimonials and display them to remove any doubt they may have about giving you a try. Also, by creating video to display on your home page, people can connect with you personally and get to know you and your staff and the unique culture you embody. Learn More Here
We make sure you have a properly designed and configured marketing website, new or recently updated, using WordPress, mobile friendly with fast hosting and analytics. An engaging promise on the homepage along with testimonials are displayed to convey trust. We work hard to ensure a beautiful design and photo rich pages along with practical things like online ordering, reservations, maps and all the essentials a restaurant must have.
We work to create your social profiles to properly reflect your brand, then promote your content & campaigns. We share engaging content that is not promotional in nature, but simply reflects the culture of your restaurant creating a connection with your customers so they feel like they know you before they walk in the door.
Unlike traditional advertising where you spend money to attract customers through mass media with no trackable ROI and longterm results, we focus on building a database of contacts that you OWN and can use to easily grow your business when you want.
This is where it really gets fun! We build campaigns to engage your very own database of 'opted-in' customers via email, Facebook Messenger and SMS to drive traffic into your restaurant. We make sure they come in, you entice them with your fantastic food, service and unique experience and you will be steadily growing your list of regulars before you know it.
We continue to grow your database with NEW customers by using paid social media marketing and utilizing our own tools to track specific ROI for every dollar spent so we can optimize your campaigns for maximum profit. By this point, you have a well-oiled marketing machine and we can track the specific cost to acquire new customers, measure the exact return from each guest and adjust our budget depending on your current needs. Your investments have paid off as you can now market to your very own large database of engaged, happy guests and don't have to rely soley on paid advertising to achieve your growth targets.
WHO IS THIS PROGRAM FOR?
We provide complete restaurant-focused marketing systems for local operators seeking a partner to help them grow sales by implementing a strategically crafted blueprint to optimize local online presence and reputation.
DinerDigital Platform Details
- Digital Knowledge Management
- Strategy Development
- Optimized Local Listings
- Complete Reputation Management
- Monthly Updates
- Photo & Video Management and Updates
- Local SEO Optimization
- Website Development & Hosting
- Messaging and Story Branding
- Social Media Marketing
- Key Analytics Dashboard
- Monthly Reporting
- Email, SMS, and Messenger Bot Marketing
- Facebook Paid Promotions
- Proven Restaurant Promotional Campaigns
- Trackable ROI Campaigns
- Key Analytics Dashboard
- Loyalty Clubs
- Real-Time Reporting
- Structured Menu Listings
- Mobile Friendly Menus